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A Massive Blind Spot That's Making Some Facebook Biz Page Owners Miss Getting NEW Fans

The key message of this article is that many of us who use Facebook assume others do too - at least others who have the means. As a result, those of us who use it for business often "advertise" our facebook pages to others by asking them to SEARCH for our facebook page names. BUT there is a danger in doing that - a real danger:

 

(Published Online: 4th June 2010)

For anyone to SEARCH for and find your facebook fan page, or indeed your personal profile on facebook s/he MUST be logged into facebook. This implies that s/he would ALREADY have a facebook account. And that's the BLIND SPOT - not everyone has a facebook account - yet, especially in Nigeria. Compared to our adoption of Yahoo! and Hotmail email accounts, our use of facebook is still relatively LOW.

Yet, most Nigerian businesses want to appeal to a large segment of society. Is there not a danger that in the process of assuming that people can find you on facebook by simply searching in facebook, you will routinely "lose" out on an opportunity to get MORE people to visit your facebook business page? The answer is a BIG, FAT YES.

And that's why even CNN International choose to announce on air (displaying text on the screen) their facebook page URL as www.facebook.com/cnninternational. Also, the lively hosts of Supersport's 2010 South African World Cup magazine show "Harambee" routinely announce their facebook page url as http://facebook.com/2010harambee. Coming home, some Nigerian corporate organisations and businesses have also adopted a custom Facebook fan page username/URL to increase brand/name recognition, as well as make themselves easier to find on Facebook - especially for members of their target audience who are NOT yet converts.

For instance the Whitehouse Hotels
, based in Ikeja, Lagos can be found on facebook by anyone - whether or not they are on Facebook - simply by typing http://facebook.com/whitehouselagos into their browser URL entry bar. Also, Automedics Nigeria Limited, owners of Nigeria's No. 1 Automotive Radio & TV Show, have their Facebook business page accessible by ANYONE via this custom URL: http://facebook.com/automedicsnigeria.

The purpose of marketing is to boost awareness about you and/or your brand. You therefore need to make it easy for people who develop "interest", to easily and quickly gain access to resources that will enable them learn MORE about you, without getting "lost" in their search for those details.

This is why it is advisable that you get yourself a "A Custom Facebook URL For Your Brand Name". The foregoing phrase is the title of one of many articles freely available on the net that give you step-by-step guidance to create your own custom facebook URL within a few minutes. Rather than add to the existing pile, I prefer to refer you to read that particular article by clicking the link below:

http://www.personalbrandingblog.com/required-a-custom-facebook-url-for-your-brand-name/

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    ABOUT THE AUTHOR

    Self-Development/Performance Enhancement SpecialistTayo Solagbade - devotes his time to exploring new frontiers of Self-Development Education, especially as it relates to showing people what they can do by themselves for themselves to achieve their set goals at work and/or in life - despite the limitations of their circumstances or environment.

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