(This article is one of twenty-five(25)
contained in Tayo Solagbade’s Ebook titled "25
Articles/True Stories On Self-Development, Entrepeneuring
& Web Marketing To Help You Succeed More Often")
Not many people have the ability to
competently carry out multiple tasks simultaneously, and deliver
satisfactory results on each task - consistently. Fewer still
are comfortable with continually learning to do many things
at the same time. Yet, in every society we find there are
always a select few who seem to thrive doing just that.
Expressions in daily conversation coined
to describe such persons include "man-of-many-parts",
"one-who-wears-many-hats", "multi-talented",
"multi-skilled", "versatile" etc. This
article describes an unusual - but well established - practice
in which certain individuals intelligently combine their(sometimes
self-taught) skills in a variety of related fields to successfully
- and repeatedly - deliver desired results( to employers),
or products and services(to clients/ customers).
Below, I describe my personal experiences
as a Multipreneurial Employee in Guinness between 1995 and
2001.
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I recall vividly that as a fresh Graduate
Management Trainee in the large corporate multinational(Guinness
Nigeria Plc) where I worked, my keen interest in computers
initially attracted plenty of criticism from some of my peers
and senior colleagues.
On numerous occasions, they seized
the opportunity of little shortcomings I displayed in doing
my job as a Shift Brewer, to insinuate that the time I spent
working on the computer (something not at that time in widespread
use) prevented me from mastering the essential practical requirements
to successfully function as a brewer.
In time, I was of course able to demonstrate
beyond any shred of doubt that their assumptions were wrong.
Not only did I mature into a competent brewer/Packaging shift
manager (one who got repeated secondments to other departments
to fill sudden vacancies while replacements were sought),
I also went on to use my spreadsheet programming skills to
develop over five customised spreadsheet applications - which
were formally adopted for use.
My abilities got me noticed early by
senior management, so that within two years of joining the
company, I was already actively involved, and even responsible
for collation/preparation of brewery-level reports. These
were activities which required a good understanding of key
manufacturing performance parameters, as well as sound knowledge
of various calculations used to estimate monetary gains/losses
in brewing, for decision-making. In the process, I got to
know/work closely with senior managers in my function, well
ahead of my peers.
All of that would go a long way to
prepare me for later achievements like challenging existing
brewing performance parameters calculations; proposing modifications
to some, and even developing my own formula for - what I considered
- better estimation of brewing performances, which I called
“% Brewhouse Efficiency” formula. This formula
was given consideration by the company’s senior management
for 6 months, with brewery tests being done using it. (You
can learn more about how I was able to record these achievements
in my article titled Achieve Recognition and Attract Career
Advancement Opportunities By Being A Change Agent).
Yet I did all this while still doing
my regular job as a brewer. I was so proficient in doing them,
that I felt no strain combining them with my normal job. Looking
back, and even considering the sources from which criticism
for my multidisciplinary approach came, I have come to the
conclusion that many times people assess the “workability”
of what another person is trying to achieve from their own
mind frame.
If they think it be difficult for them
to do, then they believe it would be so for the other person.
What they forget is that we are not all alike. In fact there
are certain people who cannot stay doing just one single thing
for long. They would actually become demotivated, inefficient,
and even bored. As one Multipreneur - Gary Havener - put it,
“I guess I just have a short attention span”.
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Multipreneurs Are Everywhere -
Even YOU Could Be One(& Not Know It)!
1. Multipreneurs
In Sports: We cannot all be the same. It is true that
when you chase two rats at the same time, you could end up
losing both. But in life, the fact is that there will be some
people who can learn how to chase and catch both rats :-).
An event like the Decathlon(and the
Heptathlon!) gives the few amongst us who fail to fit into
the “normal” profile expected, a place to belong.
As I said previously, not everyone will like to stick with
just one sport. Some people get their greatest satisfaction
– and are even at their productive best – when
they are able to switch from one activity to another, uninhibited.
Daley Thompson was Decathlon champion
for more than a decade, but he was not a Jack of all trades.
He was instead what I call a Jack of Many Trades™ or
an Intelligent Multipreneur. Young Daley had an aptitude for
combining many activities - and tended not to really be fully
engaged if he had to focus on just one. His teachers in school
thought this meant he had ADD(Attention Deficit Disorder),
but the parents(thankfully) refused to accept that and challenged
the school to engage the young child's energies appropriately.
The rest is history.
2. YOU as
an Involuntary Multipreneur: Now, what about you? Did
you not have to study up to ten or twelve different subjects
in school before you could finish and move to University?
Subjects you did not like, and knew you would not continue
after school! Why doesn't someone ask what the point of having
children study subjects they are not likely to use after they
leave school is about? If it had been a pleasant one, that
experience in school could probably have caused you to develop
an interest in multipreneuring.
3. How much
should YOUR President know? Would you vote for a Presidential
aspirant who demonstrates knowledge of only one or two areas
of the economy/government claiming he cannot afford to take
active interest in learning about the others because he is
a specialist? I doubt it. Citizens of a country rightly expect
that their president will be able to answer questions on ANY
issue concerning the government or economy of the country.
That's why Presidential debates between aspirants are such
a crucial part of the elections process in many societies.
Presidents of countries, by the nature
of their jobs, need to be multipreneurial in their mental
dispositions. This is because they are answerable to an entire
nation comprising widely differing groups of people with varying
- and constantly changing - levels of unique interests and
needs.
4. Multipreneurs
in Entertainment: John Travolta (as I learnt from watching
an episode of Oprah Winfrey's show) is a licensed airline
pilot. But apart from that, he is proficient at a wide variety
of other things. His job as an actor frequently requires him
to acquire new knowledge/skills in order to successfully portray
a character. Away from acting, those he meets in life will
find him adept at doing many things - and consider him quite
"cool", and potentially useful to have/be around!
A quick example. Imagine John is on
a plane whose pilot suddenly has a coronary, and the co-pilot's
nerves fail him. With John around, there would still be hope
for everyone on board! I know actors sometimes have stunt
doubles who cover for them, but many times, they have to do
it themselves.
Steps To Becoming An Intelligent
Jack Of Many Trades™(or Multipreneur)
But how does one draw the line here.
At what point does doing something like this become a case
of “Jack of all trades, master of none”?
My answer is in two folds i.e. it depends.
Firstly, if your objective is not to be a “master”,
and only that you wish to achieve reasonably good proficiency
in the disciplines you venture into, then the adage just mentioned
should not bother you.
For instance, when you decide to learn
how to type your own letters/use the PC better, it does not
mean that you will decide to become better than your secretary.
What it could mean is that in the event that your secretary
is unexpectedly absent from work, you will not be at a loss
as to how to locate (for instance) the important memo she
was typing yesterday on her PC, so as to finish it off, and
send it out to those concerned on time.
Secondly, you should not aim to become
a “Jack of all trades”. That would be unwise,
as it is not humanly possible to do so, and maintain efficiency
in all at the same time. But, you can successfully become
a “Jack Of Many Trades™”, and be better
of for it.
To do the latter(i.e. become a “Jack
Of Many Trades™”), the simple steps below can
be followed:
1.
Do some deep thinking/soul-searching about what exactly your
personal goal(s) is(are) regarding your job or business interest(s).
2. Decide
what competencies (knowledge, attitudes and skills) you need
to develop to achieve your chosen goal(s).
3.
Once you’ve done that, you then need to write out (and
I do mean write!!) your PLAN to acquire, and productively
use, the various competencies that you’ve identified.
4.
Next, you put the plan to work. Do whatever it is you have
decided you need to do, in order to achieve the goal(s) you
have chosen to pursue.
Note: Since
becoming a multipreneur will require you to progressively
acquire new knowledge and skills about different activities,
you can expect to routinely run through steps 1 to 4 every
now and then.
How Multipreneuring Can Make You
Succeed More Often
The following are some specific ways
that Multipreneuring can help you.
1. You fit
more easily into different groups: Think back to many
of the social events you have attended. How easily did you
fit into a group of people who were as excited as you were
about football or politics for instance? Very easily, I’m
sure you’ll agree. A sound knowledge of key aspects
of a specific area of interest can help you get the respect,
admiration, and friendship/cooperation of others. You get
instant empathy. People feel they know you.
Now, imagine you were able to learn
relevant things or acquire skills important to varied groups
of people. Once you find yourself among each group, you can
put your knowledge/skill to use. Very often, the effect would
be instant. People would be drawn to you! How excited would
you be if you were in Bulgaria to attend a conference, and
met a delegate from France who spoke your language, having
spent ten years in your country?
Now think about it the other way round.
What if YOU could learn to speak, read and write fluent French?
What do you think would happen if you ran into an expatriate
French couple just arrived in your country having difficulty
communicating their intended destination to an Airport taxi
driver? Chances are high that they would instantly engage
you to help them out, and it is likely to be the beginning
of a lasting friendship!
I speak, read and write French having
learnt it the hard way some years back(read my story in the
article titled Achieving YOUR Goals IN SPITE OF Adversity
- Two Short But True Stories That Tell HOW to learn how I
did it). The benefits accruing to me from acquiring this skill
since then convince me that what I have said here is correct.
Also, my proficiency in developing
automated spreadsheet solutions for use in the various departments
I worked as a manager in Guinness, over time made me become
close to key members of the brewery’s Information Technology
team. This friendship got so good to the point that I often
spent my free time in their offices, and at a point, some
newcomers to the brewery even assumed I was an IT personnel.
To top it, I often successfully secured
the cooperation of the IT team to implement many of the spreadsheet
solutions I developed. The automated spreadsheet-based Brewery
training records database that I developed towards the ISO
9001 certification audits conducted by Standards Organisation
of Nigeria – SON (in my capacity as Technical Training
and Development Manager) was made accessible across the brewery
intranet with the cooperation of my IT department “friends”.
2. You are
able to understand others in or outside the workplace: Too
many instances have occurred in society, where people engaged
in conflict simply because they did not understand each other’s
points of view. One of the best ways to guard against this
problem is by going out of your way to learn about the unique
circumstances and challenges surrounding the next person.
For instance back in Guinness, because
I had a very strong background in Packaging and Brewing operations,
having worked many times in both departments, I was frequently
able to avert potential confrontations. For one thing, I knew
many of the shift managers, shop floor operators and operations
fairly well. So, when for instance, beer supply from my end
(brewing) was short, I was often able to persuade the packaging
operator/manager to send beer from the only remaining bottling
tank to both bottling lines, till I and my men were able to
solve the supply problem at our end. This helped us avert
lost production hours, which often occurred when parties concerned
remained intransigent.
Incidentally, my understanding of the
packaging operations enabled me diplomatically “punch
holes” in initial objections to the workability of my
proposal. We would all then laughingly agree to implement
it, or a modified version. The book “How to win friends
and influence people“ by Dale Carnegie provides excellent
advice on how to successfully get people to do what you want,
and have them feeling good about it in the end. Buy and read
it.
3. Your
perspective and horizon broadens : Your mind opens
up. By the time you have successfully become a Multipreneur,
your personal beliefs about what is “impossible”
will have changed. As I like to joke in my talks, some people
at this stage will be like the young boy who had always thought
his father’s farm was the biggest there was –
until he travelled to other places and discovered otherwise.
You will be less willing to discourage others from challenging
existing ways of doing things, and more disposed to exploring
new possibilities.
4. Your
usefulness to your organisation(or clients) increases :
So long as you have invested your time and energy in acquiring
the right mix of knowledge and skills, it's only a matter
of time before your company’s decision makers(or current/prospective
clients) begin to notice you. I say this however in the expectation
that you will now not go and “hide your lamp under a
bushel”.
For instance, as a young brewer I (really)
hated the various manual calculations (e.g. weighted averages
to determine beer blending ratios for sometimes up to four
bottling tanks!) so badly, that I developed an automated spreadsheet
application to do the same thing. Not only did this solution
lead to quicker estimation of needed beer blending volumes
by the brewer, but the computer-generated beer parameters
also showed significant positive correlation with the laboratory
results obtained!
As soon as my boss found out about
the existence of that application, he promptly announced at
a departmental meeting that it was to be formally adopted
for use, and instructed that I train others to use it. (Read
my article titled How To Turn A Major Blunder At Work Into
A Career Advancement Opportunity to learn about the bad first
night shift duty experience I had, which forced me to develop
that spreadsheet solution).
This happened for other solutions I
developed for use in the brewery. Many times I actually started
out to solve a personal problem I disliked about my job, but
in the process, those doing that same job with me, (who had
also been struggling with the problem) naturally found the
solution I developed useful to themselves too – hence
they adopted it readily. And I got acknowledged for it –
via good appraisals, and many career advancement opportunities
that subsequently followed.
How Long Will “Success”
Achievement Take?
Now, this brings us to a reality that
some people never want to accept. To achieve success, one
must be ready to do what is required. In practicing multipreneuring,
whether in business or paid employment, the person concerned
must decide up front, that s/he will apply the principle of
persistence.
It would be naive for anyone to expect
that as soon as s/he commences learning or doing something,
success will immediately follow. If the world worked that
way, then EVERY ONE of us would be a millionaire today!
So, let’s be honest with
ourselves here – it won’t be easy!!
The fact is that you must follow the
earlier enumerated steps to becoming a successful Jack Of
Many Trades™. Select the vocations you wish to become
proficient in. Study them. Practice what you learn. THEN apply
them persistently (constantly reviewing/making needed adjustments),
till you get the result(s) you desire.
I spent many night shifts as a brewer
combining supervision of the brewing plant operations with
improving my typing speed using a Typing Tutor, and also working
on different spreadsheet solutions on the office computer.
One afternoon, the Brewery Manger’s secretary saw me
typing and exclaimed: “Solagbade, you type so fast!
What is your speed?” Neither she, nor a senior manager
who made a habit of calling me “TK Computer” really
knew how many hours of hard work I had put in, in my personal
time, to become that good at those things.
And if you recall, from my story, I
made many blunders at work initially that caused others to
criticise me for lacking mastery of my primary job because
I spent(they felt) too much time on the computer.
What they did not know was that even
after they had gone home, I would often stay back in the brewery
to learn directly from the process operators on duty, the
rudiments of successfully managing the brewing process. Many
times I would leave the brewery for my house as late as 1.00am
in the morning, even though I had actually worked on morning
shift, and closed at 2.00pm the previous day. You may not
have to do what I did. But, you MUST pay your dues. If you
do, you will get to a level of mastery that will make others
marvel.
Is It Not Better To Be Known For
One Particular Thing?
Someone once asked me if it would not
be better to be known for one particular thing. My answer
was that I do actually intend to be known for ONE thing which
is my ability to engage in multiple, complementary vocations
simultaneously and successfully, so long as I remain effective
and efficient in doing them.
I was able to do my job as brewer,
and later Training and Technical Development Manager, then
acting Production Manager, while continuing to utilise my
proficiency in spreadsheets solutions development, to develop
lasting solutions for data management and reporting problems
everywhere I worked.
I was so good at it, that I effortlessly
implemented solutions to major problems in a way that surprised
many others. For me, because I had spent so much of my free
time(unknown to many) doing it, it was easy. For others, it
looked like a lot of work. So, they were thinking about it
from their perspective as people who were not as adept as
I was. Of course, it felt like it would be difficult to combine
such with a regular job – especially when one did not
get to take time off to do it.
I once watched an edition of Oprah
Winfrey’s show in which Venus Williams was interviewed
along with her sister, Serena. Both ladies were questioned
about criticisms levelled against them by other Tennis stars
for engaging in other vocations while still active in top-flight
tennis. Venus owns her own fashion design company, and actually
designs her own clothes. Serena had been appearing in some
new films/movies playing leading roles.
According to Oprah, Martina Navratilova
had stated that the sisters were being arrogant by doing that,
since it was “expected” that they, as professional
tennis players, would concentrate on playing tennis –
like all others. In response, Venus said (quite sensibly),
that they believed it would be unwise to assume they would
continue to do well in tennis indefinitely, and following
their parents’ advice, decided to explore other vocations
early on.
Summary
So long as you are not getting inefficient
from doing multiple tasks or acquiring multiple competencies,
don’t let people tell you you’re a Jack-of-all-trades.
I once read an article on career development,
which advised people in paid employment to “Know A Little
About Everything”, if they wish to get ahead on their
jobs. In fact, most start-up entrepreneurs HAVE TO be that
way for a major part of their start-up life, because they
cannot afford(due to limited capital) to do otherwise! Companies
- and even individuals - will in the future be looking for
a one-stop solution to their needs, and will tend to settle
for entrepreneurs(or employees) with proven multiple competencies.
You can be a successful Jack Of Many
Trades™, so long as you avoid crossing the not-so-thin
line that leads to becoming a “Jack of all trades”.
All you need do is intelligently decide on relevant competencies
that will help you attain your personal/career advancement
goals. Then acquire and put them to use in ways that benefit
you, people around you, or the client/organisation you work
for. The results you get will excite you perpetually!
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